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I wanted to take a second to answer a question. What is thread count? Why are your sheets better at 140 thread count than my 700 thread count?
The thread count does not indicate quality. Instead, thread count is defined as
The idea of using thread count to determine quality was initiated in the mid-1990s, it is only a marketing tactic. For the most part, anything above 250 threads per square inch has been manipulated and the manufacturers are counting plied yarns to make up the entirety of the thread count. A plied yarn is a yarn that has multiple strands of yarn twisted together to create a stronger, longer yarn. Often cheaper, weaker cotton is used and requires the extra strands of yarn for strength.
The more important factor that contributes to textile quality is weave. The weave affects the way your sheets feel, the way they look, how long they will last and how much they will cost. There are MANY different types for the most common are percale and sateen. As a general rule, percale results in a more crisp and cool sheet. Sateen, on the other hand, is slicker and
I hope we've cleared up some questions! It's hard to be a knowledgeable consumer when there is a lot of misinformation and marketing out there. As always, we're happy to answer any and all questions about our cotton, our process, and our products!
